Green Orange

Via the NY Times we read that Tropicana orange juice, of all things, is calculating its carbon footprint! I'm impressed... now they just have to figure out what it means and what to do with it. It sounds like the best thing they can do is look at the number and then try to make it better (after all, more efficient = higher profits). “If you don’t measure it, you can’t improve it," says Bryan Lembke, a PepsiCo manager on the project...