Thinking and Drinking

I have been thinking a lot about the new Tropicana look/feel/carbon footprint greenification campaign. Do you suppose they'll see all the carbon going into their nitrogen fertilizer and then calculate how greening themselves with a little compost and some nitrogen-fixing vetch as a cover crop in the orchard might ditch two problems in one fell swoop? I really have my doubts about a big company like Tropicana actually being very environmentally sound, but on the other hand if they don't do it, who will? Now it's up to me to decide whether or not to actually buy Tropicana because at least they are making baby steps in the right direction. I am hungry for leaps, though, aren't you?

Green Orange

Via the NY Times we read that Tropicana orange juice, of all things, is calculating its carbon footprint! I'm impressed... now they just have to figure out what it means and what to do with it. It sounds like the best thing they can do is look at the number and then try to make it better (after all, more efficient = higher profits). “If you don’t measure it, you can’t improve it," says Bryan Lembke, a PepsiCo manager on the project...