Thinking and Drinking

I have been thinking a lot about the new Tropicana look/feel/carbon footprint greenification campaign. Do you suppose they'll see all the carbon going into their nitrogen fertilizer and then calculate how greening themselves with a little compost and some nitrogen-fixing vetch as a cover crop in the orchard might ditch two problems in one fell swoop? I really have my doubts about a big company like Tropicana actually being very environmentally sound, but on the other hand if they don't do it, who will? Now it's up to me to decide whether or not to actually buy Tropicana because at least they are making baby steps in the right direction. I am hungry for leaps, though, aren't you?